Waze Zodiac

As part of navigation app Waze’s new campaign, “Waze Zodiac” features 12 new Co-pilots tailored to each star sign’s quirky personality. The campaign showcases Waze’s new gallery interface, accompanied with corresponding assets and icons for each waze mood.

Agency: Public Display of Affection (PDA)
Design Director: Zipeng Zhu
Designer: Joell Ang
Creative Director: Aaron Mosher, David Yankelewitz
Producer: Shayna Blase

Iterations of Zodiac Moods

Finalised Zodiac Moods

APRIL, 2023