Waze Zodiac
As part of navigation app Waze’s new campaign, “Waze Zodiac” features 12 new Co-pilots tailored to each star sign’s quirky personality. The campaign showcases Waze’s new gallery interface, accompanied with corresponding assets and icons for each waze mood.
Agency: Public Display of Affection (PDA)
Design Director: Zipeng Zhu
Designer: Joell Ang
Creative Director: Aaron Mosher, David Yankelewitz
Producer: Shayna Blase
![](https://freight.cargo.site/t/original/i/7e432dfdf35791f1dde3c6da51d309bffacc3adf33fd9c260624bcd5699011f3/Waze_Zodiac_Keyvisual.png)
![](https://freight.cargo.site/t/original/i/1fb625deb96febb622185346a02b49e91c72a7c6eb67fb252cf5d8bf84ce52a8/Waze_Zodiac_7.png)
![](https://freight.cargo.site/t/original/i/5cb109af2a86db90a85a0375bd76305070ebfc255ee09aca5343e6a7fc3c85ef/Waze_Zodiac_FeatureCard.png)
Iterations of Zodiac Moods
Finalised Zodiac Moods
![](https://freight.cargo.site/t/original/i/2e4a3249daf73a2de056079b45f7665e96278979be7449f5ba533f72d5188b63/Waze_Allmoods.png)
![](https://freight.cargo.site/t/original/i/882db14afa3964ebbe54fe5f4c1f2b62550d02438da1067fe6455bc23c12d8ee/Waze_Zodiac_Moods_BG_00.gif)
![](https://freight.cargo.site/t/original/i/dfbd238d07d1be15a77a4c0c376b7d1eb79926beb0ef7c3a2b1c9bfe0f0f3707/ezgif.com-video-to-gif.gif)
APRIL, 2023