SWEE Concept Store

“SWEE” is a concept store that celebrates non-latin script and multilingual identity.

The project involves the designing of several products enriched from six separate interviewees for the languages of Arabic, Cantonese, Hindi, Japanese, Thai and Korean. Each piece contains unique phrases from gathered from these interviews with the intention of honoring their own spoken language. The design process for this brand involved constant communication
 with my interviewees to ensure perfectly legible outcomes, and a colorful cohesive brand identity.

One of my goals for this project is to shed light on multiculturalism, as a celebration of the diversity of languages that surround us.

MARCH, 2022