Bushwig 2023
Bushwig is an annual drag and music festival founded by drag performers Horrorchata and Baabes Trust. For the year of 2023, Dazzle Studio was asked to creative an eclectic brand identity which celebrates the color and liveliness of Brooklyn’s drag scene.
Creative Direction: Zipeng Zhu
Designer: Joell Ang
![](https://freight.cargo.site/t/original/i/620de1a9dae198e6fd04453e1f0473b1f9d0b49ad36bcefe0e2d5d32ed42d383/Screenshot-2023-11-01-at-7.49.08-PM.png)
![](https://freight.cargo.site/t/original/i/2388e3571ca640d4e190ab48714e4270a047857d3b45519d84134b7c81ce1c20/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/aab0aad18044084faef1d7656c58f3e514d8309789663050d99a6bac3c5807b8/Artboard-5.png)
![](https://freight.cargo.site/t/original/i/572594970540f5ae5a66e09fa07c4a82826e00fea8d2e353bc1acea04e8c25f9/Bushwig_2023_R02_06_00004.png)
![](https://freight.cargo.site/t/original/i/2758461ce0d9298db9a7bca1446d377c2d9d33a23458e9ddf42c112668c31507/Bushwig_2023_R02_06_00040.png)
![](https://freight.cargo.site/t/original/i/cafae164a4b0378d55515d02105be5b902afb6f7a5ea4fccfb2dc5411e4a5d6d/Bushwig_2023_R02_06_00044.png)
![](https://freight.cargo.site/t/original/i/303e61135cbcdb8c3dc1b11aac3b7cdcc0567a59732b3fb343d2a928ed7a0236/Bushwig_2023_R02_06_00073.png)
![](https://freight.cargo.site/t/original/i/ce57bf35f9412742643616539f27c353720e9d22cdab55edd2e6932beeab8918/Bushwig_2023_R02_06_00036.png)
![](https://freight.cargo.site/t/original/i/68bc00baae72ab081b7798e452f4e49c1c74d6a1492e54f6195a0367f83c9d60/Bushwig_2023_R02_06_00072.png)
![](https://freight.cargo.site/t/original/i/480878dd93c4bbbbcfcb10277095a2d27968e8a84cee5d9bacd3f28c7943ec8f/Artboard-4.png)
![](https://freight.cargo.site/t/original/i/a844dd44920eecea6d5b31dc4abbcfe818f8954e594df96c09b797a20962a713/Artboard-8.png)
![](https://freight.cargo.site/t/original/i/ab021f25a8557a9ecee834dc24e1db0ee1a4ce6c9672b8cb9eafa4eb4f86e240/Artboard-10.png)
![](https://freight.cargo.site/t/original/i/38a9ff466c4fd3a4890fe0e46c01b7deae8d290dc60653177426b0a13be08bcb/Artboard-10-copy-3.png)
![](https://freight.cargo.site/t/original/i/a2cfa0fa9da0389a8eded7feb967521a013b0539e915f50f95bb434baddfb4e1/Artboard-10-copy.png)
![](https://freight.cargo.site/t/original/i/32bfcddab46f335d634e8052c56e554c9312f309df8ebd9973b65873a12db2e5/Artboard-10-copy-2.png)
![](https://freight.cargo.site/t/original/i/3349ff453fe52dcacd13703e4aeb8a6e958ac2c99460b19d2e1e5e220e6ef342/Artboard-8-copy.png)
![](https://freight.cargo.site/t/original/i/9aaa4b55af514004f7f2b8fb9593235c144c359c2bcb6f762be051586649e7b1/Artboard-10-copy-4.png)
![](https://freight.cargo.site/t/original/i/e04d7f740866cd092061e73a582e61282849d6b2c1bf26c4ffb6834aa3941eba/Artboard-11-copy-4.png)
![](https://freight.cargo.site/t/original/i/49b6f547665c0e5f6a840711fb08b908fa49d43311123325d6cea337b42114e0/Artboard-11-copy-7.png)
![](https://freight.cargo.site/t/original/i/1505a6c70cefee65671e12c0e1234c99c231ac01d5d97535177cdc04c1cdde3a/Artboard-11-copy-6.png)
![](https://freight.cargo.site/t/original/i/13705999202cfc4e092e29fa85c181981b275a1eb71ecc22134cf1baaaa4cc7d/Artboard-11-copy-5.png)
![](https://freight.cargo.site/t/original/i/f0c0149e67188dba637cac6793c829293cf8efd5983815c9cdbf9eac16d71b90/Artboard-17-copy.png)
![](https://freight.cargo.site/t/original/i/31ecc58b253b83dafd04cb4ae142dd12375590391bd24114b81684bf888443ee/Artboard-17-copy-2.png)
![](https://freight.cargo.site/t/original/i/42ae523b951492b80078f88ee6984af46e1d0c4d144dbb2116f3ada1d12c3ed8/Bushwig2023_Website_Mock_02.png)
MAY, 2023